DESIGNER + ARTIST | Sara Winfield

Modern and sophisticated with illustrative prints as its signature, Sara Winfield is a design based swimwear label created by the artist of the same name, known for her whimsical paintings and large-scale drawings. 


Distinguished by the artist’s self-designed prints, the eponymous label seeks to find the balance between creative art and classical and considered design and minimalism, with the simplicity of the shapes deliberately created to ensure focus on the image delivery within each piece. 


Founding her label in 2014, Sara’s obsessive creative nature and meticulous attention to detail is evident, with the elegance of seamless construction and print placement paramount, ensuring each piece is identical across production. 


Finding happiness in the ability to create, the inception of the label was a natural progression for the Perth-based artist who channels her imaginative energies into her works, whether they are art or fashion. 


Entranced with line and colour and known for her pastel-hued, fantastical beings, Sara’s artworks are in a way, an extension of her self, inspired by internal feelings and emotions, ultimately creating the founding subject of her work. 

Initially creating her swimwear line as a separate creative outlet, Sara’s two loves gradually merged, with the direction of the label intended to use her art to inform her textile design, the end product being a collation of the two. 


With a distinctive interest in textiles and garment construction during her art studies at school, Sara pursued her career in fashion studying in Fashion and Textile Design at a tertiary level. It was there that she realized her love for design and illustration, leaving her course to hone her craft in painting and illustrating, emerging as both an artist and fashion designer. 




26 Napolean Street

Cottesloe, WA,  6011

(08) 9385 1881



Shop 173 Claremont Quarter

St Quentins Avenue

Claremont, WA, 6010

(08) 9383 1340



Level 1, 152 Stirling Terrace

Albany, WA

0417 929 964



204 Nicholson Road

Shenton Park, WA, 6008

0438 911 798


9791 2333

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